DHL is the global market leader of the international express and logistics industry, specializing in providing innovative and customized solutions from a single source. DHL offers expertise in express, air and ocean freight, overland transport, contract logistic solutions as well as international mail services, combined with worldwide coverage and an in-depth understanding of local markets. DHL’s international network links more than 220 countries and territories worldwide. 300,000 employees are dedicated to providing fast and reliable services that exceed customers’ expectations. DHL in Russia is the market leading provider of Express and Logistics solutions. Established in 1984, DHL Russia has progressively expanded to serve over 500 towns and cities across Russia, with a network of over 130 stations. DHL Russia has a fleet of over 550 commercial vehicles.
Values of the Brand
The key features of the brand have always been speed, professionalism, accuracy, and considerable investments into the company’s personnel training and development. DHL is offering its customers a full range of Express services both abroad and within Russia. To send a document or a parcel abroad DHL customers can choose either of the following services:
- DHL StartDay 9
- DHL MidDay 12
- DHL EndDay 18
- DHL Express Freight
- DHL Import Express
- DHL Customs Services
- DHL Global Mail Business.
To send a shipment within Russia one can choose:
- DHL Domestic SameDay
- DHL Domestic StartDay 9
- DHL Domestic MidDay 12
- DHL Domestic EndDay 18
- DHL Domestic Express Freight
- DHL IntraCity Express
- DHL Logistics Services.
DHL also offers a number of optional services such as Insurance, Saturday Pick-up and delivery, Proactive Tracking Service, Remote Delivery Area Service, On Board Courier, etc.
DHL eSolutions also support the company’s customers’ business.
DHL On-Line Tracking: Accessible through the company’s web site, DHL On-Line Tracking System may be used to track a shipment by the airwaybill number.
DHL Toolbar: A convenient and direct link from your Internet browser to DHL’s on line tracking service. It adds a permanent online functionality to one’s existing Internet Explorer by installing a menu bar at the top of the browser’s screen. This enables DHL customers to access full delivery updates without having to visit the DHL web site.
DHL eTrack: DHL customers can send an e-mail containing up to one hundred air waybill numbers to ‘firstname.lastname@example.org’ and the status on each shipment will be returned in seconds. Simple, free and easy to use.
DHL ExpressSMS: A customer can receive information on the shipment status via SMS. These solutions are quite popular among DHL customers. In Russia alone, the company receives over 100,000 on-line tracking inquiries.
Innovations & Promotion
Since 1969 when the company was established, its work has been based on the door-to-door principle. This proved to be an innovative and incredibly convenient method of delivery. The company founders gave a beginning to a new industry that significantly influenced the way business is done in the world.
The founders began to personally ship papers by airplane from San Francisco to Honolulu, beginning customs clearance of the ship’s cargo before the actual arrival of the ship and dramatically reducing waiting time in the harbour. Customers stood to save fortune. With this concept, a new industry was born: international air express service, the rapid delivery of documents and shipments by airplane.
ôhe DHL’s approach to providing express services proved to be truly innovative. For the first two years of the company’s operations, its network greatly expanded. In 1974 DHL had 3,052 customers and 314 staff. In 1979 DHL expands its services to delivering packages. Until that time only documents were sent. In 1983 DHL became the first air express forwarder to serve Eastern European countries. The same year DHL opened an international distribution center (hub) in Cincinnati (USA). In 1985 a state-oftheart hub was opened in Brussels.
In 1986 DHL entered into a joint venture with the People’s Republic of China and became the first express company active in China.
In 1993 the company invested $60 million in the construction of a new hub facility in Bahrain, and in 2003 launched another investment programme in China: DHL will significantly expand its capacities through an investment of $200 million.
The year 2004 saw the opening of a DHL global IT facility in Prague. Along with two similar centers operating in Scottsdale, US, and Kuala Lumpur, Malaysia, it has become a final component in the DHL global IT structure. Utilizing the newest data processing technologies, the Prague Center supports operations of the entire DHL IT infrastructure in Europe. The uniqueness of DHL advertising campaign is that the company is simultaneously promoting each product in several countries. This applies both to Western and CIS countries including Russia. The advertisement concept for each campaign is developed on a regional level. In 1990s the brand began to actively advance in the Russian market. Not only did the advertising campaign seek to introduce the brand to a new market, it was also aimed at making it recognizable. The company was familiarizing potential Russian customers with a new type of service, express delivery: before DHL stepped in, no one had been providing such service in Russia.
Today DHL brand awareness level exceeds 90%. The company employs all major advertisement media including press, TV, radio, Internet, and various types of outdoor advertising. In addition to this, it uses BTL tools, such as direct marketing campaigns and telemarketing. DHL frequently participates in trade shows and exhibitions; it is engaged in the sponsorship and charity activities.
Economy & Finance
‘Deutsche Post World Net’ is the world’s leading logistics group. Its integrated ‘Deutsche Post’, DHL and ‘Postbank’ companies offer tailored, customerfocused solutions for the management and transport of goods, information and payments through a global network combined with local expertise. ‘Deutsche Post World Net’ is also the leading provider of Dialog Marketing services, with a unique portfolio of efficient outsourcing and system solutions for the mail business. The Group generated revenue of €60 billion in 2006. With currently some 500,000 employees in more than 220 countries and territories ‘Deutsche Post World Net’ is one of the biggest employers worldwide.
Achievements & Prospects
The word ‘DHL’ has become synonymous of parcels and documents express delivery all over the world, and this is truly the greatest accomplishment made by the company. Based on customer’s individual needs, DHL is constantly expanding the range of its services. Not only is this approach a result of the company management policies; it also reflects the need in the opening of new markets and new lines of services for its customers.
Since 2003, when ‘Deutsche Post World Net’ united several leading express delivery and logistics companies under the DHL brand, the DHL corporate structure has considerably changed. The united company is now offering numerous services ranging from express delivery to air and ocean freight, overland transport, contract logistic solutions as well as international mail services. In 2005 ‘Deutsche Post World Net’ announced its strategic initiatives for Russia. Through investments in excess of $250 million within the next four years, the world’s leading logistics group, together with its express and logistics entity, DHL, will continue its positive development in the express and logistics business in Russia.
Things you didn’t know about DHL
The name DHL comes from the first letters of the last names of the three company founders: Adrian Dalsey, Larry Hillblom, Robert Lynn. In 2005 DHL delivered stage costumes to the ‘Madam Butterfly Opera’ premiered at the Bolshoy Theater in Moscow.
In summer 2002 DHL arranged for a shipment of ten French Trotting Horses from France to Moscow. The day following the delivery, the horses ran in a race organized within the framework of the Days of France Festival in Moscow.
In the past DHL has delivered a variety of items including: Shoes of a Middle Eastern princess that she forgot on her tour in the US; a tractor shipped by a Chicago farmer to England, an African giraffe shipped to London, a giant Virgin Islands barracuda shipped to a Brooklyn taxidermist; a man-size killer whale, made the official symbol of the Commonwealth Games, that was shipped to Canada via Heathrow Airport.
In 1991 DHL delivered more than four tons of air broadcast equipment and related documentation to 850 satellite stations in Latin America.
The DHL service coverage area includes more than 120,000 cities and other residential locations.
Each year DHL delivers over 1,000 billion shipments.
Planes carrying DHL shipments take off every 58 seconds.